LinkedIn on mobile device

LinkedIn: Your Digital Business Card

ByKen Kinard

If you’re on LinkedIn, you’ve probably noticed their new look. In January 2017 LinkedIn released a desktop redesign, the largest overhaul since their inception. They wanted to make it easier for you to access relevant conversations, content, and opportunities, whether from a mobile app or desktop.

It’s a great time to revisit your LinkedIn profile. Like it or not, LinkedIn has become like your digital business card. And who wants to give out a sloppy business card—to 450 million people?

What Not to Do

Here are some common mistakes we see in LinkedIn profiles:

  • Unprofessional profile photo

    Save the selfies for your personal life. When it comes to business, make sure you have a professional image of yourself. It can get you up to 9x more connection requests.
  • No background image

    Don’t settle for the standard nondescript blue background. If you want to stand out from the crowd, then visually showcase your business in the header.
  • Default headline

    This is like your personal tagline. Have something more creative than just your job title and company name.
  • Uninteresting summary

    A professional bio is your chance to shine. Tell your story in a way that sticks.

Take It Further

Once you have a profile set up, are you leveraging the power of LinkedIn? Here are some other actions to consider that will promote your company.

  • Keep connecting with more people to expand your network.
  • Create a company page. This will highlight your business more than your profile can.
  • Post content that shows your expertise in the field. This will engage people on a deeper level. 94% of B2B marketers use LinkedIn to distribute content.

We Can Help

We’ll help you create a digital business card you’ll be proud of.

  • Are you confused by all of LinkedIn’s different sections? 

    We’ll help you figure out what information goes where.
  • Do you want to improve your profile, but don’t have the time to do it?
    Let our creative team craft it for you.
  • Do you need a professional photo?

    Come on over to our studio, or we’ll come to you for a photo shoot.
  • Do you want to create a company page or content to post?

    Consult with us, and we’ll strategize together.

Partner with us to develop a LinkedIn presence that will set you apart. Show the world that you want their business.