If you’ve ever lived through a home improvement project, you know how dirty, noisy, and disruptive construction work can be. Imagine what it’s like for a hospital or surgery center to undergo renovations—without shutting down their clinical operations and without contaminating the sterile environment.
Consolidated Medical Services, Inc. (CMSI), based in Hunt Valley, Maryland, excels in these kinds of projects as a specialty contractor for healthcare facilities. They needed a way to quickly demonstrate to prospective clients what sets them apart—how well they accommodate the demands of an occupied, clinical environment. This was a challenge because CMSI’s finished work can be inaccessible once the hospital starts using the renovated space.
How could we help CMSI show their expertise in the medical construction field?
We wanted to present compelling stories of their project work—and we used a variety of methods to do so. We took photos. We wrote case studies. And we produced videos. This full marketing package has the potential to captivate a wider audience. For example, if you don’t like to read a lot of text online, you can just sit back and watch the video. Listening to project managers describe their work and show the details engages customers with a personal touch.
Behind the Scenes
The video takes you into spaces that would otherwise be inaccessible—like the clean room environment of an operating room, or behind the door of a high voltage area. Our team even put on bunny suits to get special footage of CMSI’s finished work. We captured the details inside and also flew a drone outside to get context shots of the project’s locale.
Show Your Story
Now CMSI has a renovated website that features their renovation expertise.
“The videos are one of our favorite things about the new website,” says Mark Kendrick, CMSI’s Vice President. “We realize they have great potential to help us with business development.”
Potential clients who want to learn more about CMSI’s work can conveniently access the videos from the home page, the video gallery page, or the respective project’s page.
Interested in using video to highlight your company’s work? Let’s tell your story.
Learn more about our video production.