Category Archives: Web design

Putting Your Best Photos Forward

Her pictures were worth a thousand wows. As a photographer, Cricket had captured the earthiness of Africa and the emotions of its people. And with those photos, she hoped to show the compelling needs in that majestic land. How could these photo gems best promote her cause? The way we incorporated them into their website reveals a marketing lesson for us all.

Everyone Matters

Cricket and her husband John founded a non-profit ministry called God’s Economy in 2002. They partner with organizations in Africa and the United States to bring hope and life to the poorest of the poor. Their philosophy is that in God’s Economy, everyone matters. And they want that message to reach potential supporters for their mission.

Montage for African Ministry

When God’s Economy came to us, they had an old website with outdated content. Cricket’s photos were displayed simply as a slider on the homepage.

Old website:

Old Website

They needed a website that demonstrated their value of individual care. And they needed their photos to reach their fullest potential, so they could tell the story of the people they’re helping.

With our artist’s eye and personal touch, we stylized the photos with detailed attention. We enhanced their rich tones for warmth. We added texture for dimension. Then we combined them into a captivating montage. The result is a visually stunning website that showcases God’s Economy’s vision: that the world is a majestic, broken place in need of redemption.

New website:

New Website

The new website helps God’s Economy communicate their mission with heart. It shows that they care about what they do at every level, from their website design to providing education for African girls.

Be Yourself: Your Strengths Will Shine

“Often when people set out to market their company,” says Ken Kinard, “they think they have to appear better than they really are. But we find that the best marketing leverages the strengths you already have. Good marketing starts with tapping into your core beliefs, the reason you are serving the market, and the uniqueness you already possess.”

Whether you come to us with words, images, or ideas, we figure out how to leverage your assets to communicate your mission. We help you put your best work forward, to work the best for you. That’s how creativity means business.

From the Floor Up: New Website for a Commercial Flooring Company

Have you ever walked the aisles of a Giant Food store? If so, then you have B.W. Hovermill Co. to thank for installing that floor.

Based in Maryland, B.W. Hovermill Co. specializes in commercial floor installation. Over the last 60 years, they have established decades-long clients, such as Giant. However, Hovermill didn’t have an online presence that featured their expert work and clientele. They came to us wanting a website that showcased their breadth of experience and longevity in the industry. Here’s how our creative team met the challenge.

Wide Variety of Experience

  • Floors: We featured different kinds of floors on the homepage slider, including inlays and carpet from actual projects.
    Result: The first impression images say it all—“We specialize in an array of flooring.”
     
  • Services: We helped Hovermill identify which services to promote, from as standard as installation to as specialized as moisture mitigation.
    Result: Clients learn that Hovermill offers multiple flooring-related services, not just installation.
  • Projects: We highlighted key projects in different industries and around the community with a gallery.
    Result: Web users can see at a glance the variety of work Hovermill has done and can click on the images to learn more about the specialty projects.
  • Manufacturers: Hovermill is a supplier for over 40 manufacturers. We organized their logos and linked to their respective websites.
    Result: Clients can conveniently see the plethora of brands all organized on one page and click for more information on each manufacturer.

Deep Roots in the Industry

  • Testimonials: We included a “What Customers Say” section on the homepage and more testimonials on the Customers page.
    Result: Hovermill is established as being credible, professional, and trustworthy by satisfied customers in their own words.
  • History: We emphasized the company’s 60-year history, their multi-generation ownership, the management team’s expertise, and Hovermill’s long-term clients.
    Result: Prospective clients realize that Hovermill is established, knowledgeable, and reputable.
  • Branding: We incorporated color and design elements from Hovermill’s logo throughout the website. We also pulled geometric angles like a carpet pattern to draw the eye down the homepage in bite-sized sections.
    Result: People want to keep reading more on the website, and Hovermill’s brand is further established, building a consistent look.

Let the World See

Hovermill does world-class flooring work—and now they have a website that shows it. Our creative team was able to maximize the potential of the available photos and resources to represent Hovermill’s skilled craftsmanship.

Do you want a website your clients will be floored by? Let’s get started. We’re ready to roll out our red carpet just for you.

Sleek Website for Barcode Solution Consultants

Barcode technology is all around us. You see it when you’re checking out at the store, when you’re boarding a flight, or when you’re filling a prescription. TCG is a company that specializes in this kind of automated data collection.

TCG’s original website had a defunct online store with overwhelming lists of scanners, printers, and mobile devices. They came to us wanting a new website that still featured products, but not for sale online. Our challenge was to present their new message: We’re not just retailers—we’re established consultants who advise clients, create solutions, and sell curated products.

Product Presentation

TCG had about 200 products to feature on their website. How could we present all of them in a way that was space-efficient and easy to navigate? And how much product data should we show? Too little and the products couldn’t be distinguished from each other; too much and it would be overwhelming.

Here was our solution:

  • Organize the products

    We arranged the products by product category, manufacturer, and industry.
  • Create a simple, one-phrase description
    Instead of just listing the product name (e.g., CN51), we included an informative subtitle (e.g., versatile mobile computer with large 4-inch touchscreen) and an image.
  • Depend on the data sheet to provide product details

    Why fill up the website with lots of details? Clients who want more information on a certain product can download the data sheet as a PDF.

Modern Design, Personal Touch

A company that specializes in barcode technology needs a slick, contemporary look. TCG also wanted to emphasize that they were an established team of experts with a brick-and-mortar presence.

These design features carried that message:

  • High tech look

    The products shine against a neutral page background that is finished with a glossy black. And, of course, the website is mobile friendly.
  • Photos of office and staff 

    TCG shows their high capacity warehouse and office space. We also included bios and headshots of the management team to add their personal touch and expertise.
  • Custom logo development

    We added small graphical touches to highlight TCG’s distinctives, such as 30 years of longevity and enhanced warranty protection. To show TCG’s consultative value, we included an iconic “thumbs up” on recommended products.

Migrating a Web Application

TCG used a web application for providing quotes and tracking products and sales. The application also allows client to check the warranty on the products they purchased. We helped them migrate the web application to the new site as well.

Check Us Out

Now TCG has a website that features both their products and their expertise as consultants. The next time you’re checking out at the grocery store, you very well might be using the technology provided by TCG.

If your website needs a new look, there is no need to search and scan—we’re only a click away.

Modern Makeover for a Dentist Support Website

If you wanted to makeover your personal appearance, what would you do? Maybe you’d get an edgy new haircut, or buy a fashion statement outfit. Same you, new look. Sure to turn heads.

If you wanted to update your website’s appearance, what would you do? That was the question for The Dentist Well-Being Committee. They offer support for dentists and their families who are dealing with personal problems. However, their original website wasn’t catering to today’s dentists. The pages were crammed with text, and the website wasn’t mobile-friendly.

msda-old-website

The original website’s homepage

So they came to us for a fresh style. With some simple design changes, we modernized the whole website. Here’s how we worked our makeover magic.

Breathing Space

The target audience for this website is seeking a safe place for support. So we wanted the design to be as tranquil as the ocean scene on the homepage. The new website has plenty of white space.

msda-homepage

The new website’s homepage

Result: Incorporating breathing room in the design encourages people to linger on the site and engage with it.

Content Re-layout

We re-arranged the content for a clean, simple look. We also treated featured content with special effects to capture interest.

msda-event

Result: The webpages are easier to navigate. Instead of being overwhelmed with too much content, people know where to look.

Modern Fonts

We chose a streamlined font and a larger text size. We also selected the typography based on the content. For example, the testimonials look like they’re handwritten.

msda-testimonial

Result: The text is more relatable and is easier on the eyes. People are more likely to read it—without having to squint.

Mobile Responsive

We configured the website for easy viewing on any mobile device.

msda-home-mobile

Result: On-the-go people are more likely to use the website. It’s convenient to access from anywhere, not just a desktop.

A Shining Example

As indicated by their logo, The Dentist Well-Being Committee wants to be a light in the dark. Now with their updated website they can shine all the brighter to serve their dentists.

Think about your company’s website. How could it be more relatable? What could be freshened up to attract today’s audience? If you’re ready to re-imagine the possibilities, then contact us. We’ll help you find that perfect new look for your website.

Professionally Cheesy: Website for Game Show Company

Dave Ricklin certainly knows how to ham it up for his game show business. He goes by the name “Whip Cheesy.” With a background in radio and television and a passion for game shows, Whip Cheesy started his own traveling game show company called The Original Game Show Live!

Whip Cheesy needed a website that shimmered with all the glitz and glam of the show biz. Think Bob Barker. Imagine Vegas. That’s the effect we wanted.

“It’s not every day you get asked to design something that’s hokey for the sake of it!” said Chris, our multimedia artist. How could we design a cost-effective website that was intentionally over-the-top and yet still sophisticated?

Camera!

We decided to start with a photo shoot of the game show host himself, with all his ham and cheese. Whip Cheesy’s Cheshire grin and animated facial expressions said it all.

To play up the energy even more, we enhanced the photos through visual effects, making them bold and colorful.

DSC_1081-2 before after 1000

We placed his iconic “Vegas” photo on front and center stage. When prospective contestants see Whip Cheesy’s dynamic personality at the top of the homepage, they know they’re in for a good time!

Screen Shot 2016-07-22 at 2.51.25 PM

Lights!

We wanted to put the host in the spotlight and design the website with some bling. Flashy lights did the trick. Both Whip Cheesy’s image and the web pages are framed with attention-grabbing lights, bringing the theatrical feel to life. The whole website shines with promise of fun and excitement to draw in customers.

Screen Shot 2016-07-22 at 2.59.55 PM

Action!

If the hammed up photos and glimmering lights weren’t promotional enough, we also wanted website users to actually feel like they were on a game show. To create that experience, we incorporated several interactive elements throughout the site:

  • Click around and you’ll hear a game show like “ding!”
  • Roll over the menu and you’ll feel like you’re spinning a 3D block
  • Hover over the Game options to see what’s revealed behind the squares

Screen Shot 2016-07-22 at 2.55.47 PM

Just by exploring the website, you’ll already feel like a winning contestant!

Game On

Now Whip Cheesy has a website that reflects the larger-than-life personality of his game show company. By giving prospective clients a thrilling website experience, it’s a sure way to win more business!

We know not all business is fun and games, but there’s no need to let marketing challenges be a drag. Our professional team of creatives is available to collaborate with you. We want to see you smile as brightly as Whip Cheesy!

Cleared for Take-Off

Kingdom Rain is a nonprofit focused on training Christian leaders in remote areas of the world. They came to us ready to expand, planning to double their budget in the next two years. But we faced two creative challenges:

  1. Lots of information that needed to be organized and synthesized
  2. Security concerns that limited our use of specific names and places

A Conversation-Inspired Structure

How could we effectively arrange the content to tell Kingdom Rain’s message? It was the founder’s conversation style that inspired us. We wanted people to feel like he was talking with them through the website. After listening to his conversations with supporters, we noticed that his flow really worked: their strategy, people they serve, and the impact they are making in Asia.

Homepage screenshot

Full Story, Fewest Words

Often less is more. We took all of Kingdom Rain’s content and condensed the essence into powerful, summary statements. And we limited the content to just a few pages, titled by a single word. The result? It’s so concise that people might actually read it.

Stock-Specific

It’s usually more powerful to show than tell. But in this case, security issues prevented us from showing many things. How could we effectively use generic images to do the trick? By carefully selecting the right stock photos of ethnic people, world maps, and rugged landscapes, we helped users experience the ministry without revealing specific places and names.

Vision screenshot

A Greater Return

Kingdom Rain now has a website that speaks for them. They also got some bonus benefits:

  • More bang for the buck
    The graphics we designed for the website were repurposed, such as for Kingdom Rain’s newsletter. When it’s time to develop other marketing materials, much of the work is already done.
  • Focused vision
    The process of developing content for the website clarified the message they take to presentations and support-raising meetings. The result is more effective communication and more donations.
  • Integrated client management system
    We integrated online donations, supporter contact information, and email/newsletter communications into the website. Kingdom Rain can efficiently manage their network in a single location, saving hours of administrative work.

Your Turn

Reflecting on their new website, Kingdom Rain said, “Accent Interactive organized our ideas into a work of art, and it was well worth every dollar invested.”

If you’re ready to benefit like they did, then contact us. Do you have a complex message that needs to be simplified? Does your marketing communication strategy need development and direction? Bring your challenges to us, and we’ll discover creative solutions that work for you.

How Secure is Your Website?

It used to be that only e-commerce websites were concerned about security. Not anymore. Now there is a push—especially from Google—for everyone to get SSL certificates.

No More Excuses

  1. “It’s too expensive.”
    The cost of an SSL has come down in the last few years. We’ve been installing certificates in under 4 hours for most websites.
  2. “It will slow down the browsing experience for users.”
    Due to recent improvements, speed is no longer an issue. This is good news for web publishers who care about security.

Security for Everyone

All companies should install SSL certificates on their websites. Here’s why:

  1. Improves Google search engine ranking
    Google now considers security a factor in your search engine ranking. If you rank the same as other websites, then security level is going to be the deciding factor.
  2. Let’s people know your website is secure
    Here’s how they can tell:

    • HTTP becomes HTTPS
    • Green padlock icon indicates secure connection between the browser and host website
      Secure website connection
  3. Shows that you care about your users
    If prospective or current clients visit your website, they’ll see that you want to protect them and have their best interests in mind.
  4. Demonstrates you have a modern approach to technology
    Eventually, adding security to websites will be the new default. By adding security to your website now, you’ll stay up-to-date on technology developments.

We’re Your Help Center

How do you know which level of security to choose? Which SSL certificate is best for your website and situation? If the world of encryption and website security seems complicated and confusing, we’re here to advise. Contact us, and we’ll take care of the technical installation process for you. Then you—and your website—can rest secure.

Planting Home Roots: Real Estate Website

There’s a new real estate brokerage in town. Professional Realtors Chris Streett and Tim Hopkins joined forces to start a company called Streett Hopkins Real Estate. But before they opened their doors for business in Bel Air, Maryland, they came to us for a custom website. These local guys wanted to emphasize their deep Maryland heritage, their wealth of experience, and their intent to be a full-service company. Our job was to create “curb appeal” online for all they have to offer.

Old Roots, New Branches

When it comes to real estate, you have to know the lay of the land. Both Tim and Chris can trace their Maryland ancestors several generations back. They wanted their clients to know that they have strong roots in Harford County and the surrounding area, and they can help others develop their own roots here too. The Streett Hopkins tree logo illustrates this idea. So we decided to plant their logo on top of a homepage slider that showcases beautiful Maryland scenes. And to ground the homepage we created an “Our Heritage” section linking directly to their history. This shows clients at first glance where Streett Hopkins calls home.

Streett Hopkins homepage

Been Around the Block

Although the company itself is new, Chris and Tim are certainly not greenhorns in their field. We wanted clients to see how professional, experienced, and well-connected these Realtors are.

Here are some ways we highlighted their expertise:

  1. List of distinctives
    We listed their qualifications in sections throughout the website called “Why Choose Us?” Leaves demarcate each bulleted list item, further developing their tree theme.
    Why Choose Us
  2. Proof of success
    A gallery of photos with addresses and sold prices shows how Chris and Tim have been successful with a variety of property transactions.
    Residential Past Sales Commercial Past Sales
  3. Testimonials
    Nothing is more genuine than the complimentary words straight from a client’s mouth.
    Testimonials
  4. Helpful resources
    Clients can easily access blog posts on various topics of interest in the sidebar. Buyers can also search directly within the website for available properties with the multiple list service (MLS) plug-in we installed.
    Blog

Take Your Pick

Streett Hopkins wants to be a one-stop shop for all your real estate needs, whether you’re in residential or commercial, a buyer or a seller, a landlord or a tenant. To organize the content for all those areas, we decided to categorize first by residential or commercial. Then we created sub-categories for buyers or sellers. On the homepage we also listed out various services that link to more details. With this information architecture, website users can easily navigate within the wide range of offerings to their particular interest.

Home Page

We also provided photography services for the website.

About Us

A New Leaf

Whether you’re just starting out or you’ve been around for decades, discover how a fresh website can sprout business for you. Let’s leave it to the Realtors to sell your house. Leave it to us to market your company.

Kindling More Business: Website for a Fire Protection Company

Advanced Fire Protection Systems (AFPS) wanted a website they could get fired up about. They didn’t want to settle for the lackluster, made-from-template kind of websites their competitors used. So they came to us for a distinct website that captured their unique services and experiences as life safety system experts. Our challenge was to demonstrate their complete range of services and attract the customers that would benefit from a one-stop shop.

Full-Service Company

Most of AFPS’ competitors are not full-service. For example, they might only focus on the electrical part of fire alarm installation. Or they subcontract a lot of the project. In contrast, AFPS performs most of the work themselves as general contractors. This distinctive enables them to offer customers higher quality work for less time, money, and administrative overhead than their competitors.

Services at a Glance

AFPS offers at least 8 different services as a single source company. To highlight the variety, we created a homepage slider with an illustration for each of the high profile services. This gives customers a quick glance at how AFPS can help.

AFPS slider

Hometown Pros

Unlike many of their competitors, AFPS has deep roots in the area. The founder is a well-established technician with over 30 years of experience. Their certified staff can handle large-scope projects without needing to outsource. We emphasized their expertise with local landmark projects featured on the homepage.

AFPS projects

Interesting and Informative

Installing life safety systems is serious work, but we also wanted to add in a little fun. A “Did You Know?” section adds some human interest to the website. And customers can even learn about different kinds of fire extinguishers. AFPS doesn’t just train their team—they also educate the public.

AFPS Fun facts 2

Let the Words Flow

When it comes to content development strategy, every client is unique. Some want to create a first draft themselves, and ask us to edit for publication. Others know what they want to say, but feel more comfortable talking than writing. For AFPS, we started with conversations about their work. Our probing questions prompted enough ideas for us to write a first draft—and it fueled the content that emerged on the website.

Fan the Business Flame

While AFPS works hard to prevent fires, their new website is stoking up their business. If you want innovative marketing solutions for your company, then discover what our creativity can spark.

Photography Website with Laser Focus: a single product line

Lenox Laser is all about small holes. They specialize in microdrilling holes with lasers for any kind of material. Their pioneering work has applications in various industries, such as aerospace, medical, pharmaceutical…and photography.

Just for Them

Lenox Laser apertures are perfect for the re-emerging art of pinhole photography. But with all the other products and services in their catalog, Lenox Laser wanted a way to make their camera caps distinct. So they created a product line for pinhole photography called Daystar Laser.

Our job was to create a website just for Daystar Laser products. Creating a website that clearly focused on just one aspect of the Lenox Laser business proved advantageous in several ways.

If your business has multiple aspects to it, how could you benefit from creating a website focused on just one part?
  1. Targeting a distinct audience with specific, relevant content
    Why direct a NASA scientist and an aspiring pinhole photographer to the same place? Instead of trying to create a website that would cater to all of Lenox Laser’s prospective clients, we focused on photographers with the Daystar Laser website. And to be even more precise—on pinhole photographers. These parameters gave us a clear direction for the website content. For example, we included the history of pinhole photography and showcased a gallery of artistic photos for inspiration. We wanted to focus on not just the products themselves, but on showing a niche audience how they were used.

    Pinhole Photography Primer

  2. Cohesive design
    Focusing on photographers enabled us to design the website to attract them in particular. Camera equipment is highlighted on the home page slide. Hints of a photography studio fade into the background. Examples of pinhole images pique creative interest.

    Daystar Laser homepage

  3. Optimizing the check-out process
    The original Daystar Laser website didn’t have an option to purchase products online.  Catering to the modern photographer, we made the new website mobile responsive and created a secure online shopping cart. This conveniently gives customers an “express” online check-out. They don’t need to wade through other Lenox Laser products to get to what they want.

Streamlined Results

If creating a website for your entire, multi-faceted business seems overwhelming, then limiting the website’s scope can make it more manageable and effective. We’ll help you develop a marketing strategy so the website content and design appeal to your target market. That’s creativity that means business.