MNS Group, an IT service provider, wanted to help computer users create stronger, more memorable passwords. And they wanted to communicate in a fresh, creative way. Inspired by a comic they saw, they decided to create their own version. We helped them develop this bold graphic with a new style.

Creating the Comic Look

One challenge was to create a 3D appearance in a 2D plane. Our multimedia artist Chris explained how he achieved this effect. “I used different weights of stroke. The greater the variance in stroke weights, the greater the perceived depth.”

Another challenge was matching the character’s facial expression with his thoughts. “I wanted you to see what the guy was thinking even without the thought bubble,” said Chris. He drew and tweaked the character’s face to capture just the right emotion.

Super Effects

People are hopefully more likely to change their password after reading the comic, as compared to just reading an article. The comic is a powerful medium because of these advantages:

• Clearly depicts contrast
  At a glimpse you can compare common practice with better practice.
• Memorable
  The strong message sticks with you.
• Information dense
  The graphic concisely shows a lot of information in a small amount of space.
• It is the message
  It’s a visual to help people visualize their passwords.
• Entertaining
  It’s appealing because it’s fun and interesting.
• Shareable
  It stands alone as a shareable resource for social media.

Illustrate the Message

Think about your own business. What important marketing messages could you communicate in a special way? Creating something iconic that is shareable, educational, and entertaining will help your message really stand out.

If you are trying to make a bigger impact with your marketing, let’s connect. We can show you how creativity means business.