Kingdom Rain is a nonprofit focused on training Christian leaders in remote areas of the world. They came to us ready to expand, planning to double their budget in the next two years. But we faced two creative challenges:
- Lots of information that needed to be organized and synthesized
- Security concerns that limited our use of specific names and places
A Conversation-Inspired Structure
How could we effectively arrange the content to tell Kingdom Rain’s message? It was the founder’s conversation style that inspired us. We wanted people to feel like he was talking with them through the website. After listening to his conversations with supporters, we noticed that his flow really worked: their strategy, people they serve, and the impact they are making in Asia.
Full Story, Fewest Words
Often less is more. We took all of Kingdom Rain’s content and condensed the essence into powerful, summary statements. And we limited the content to just a few pages, titled by a single word. The result? It’s so concise that people might actually read it.
It’s usually more powerful to show than tell. But in this case, security issues prevented us from showing many things. How could we effectively use generic images to do the trick? By carefully selecting the right stock photos of ethnic people, world maps, and rugged landscapes, we helped users experience the ministry without revealing specific places and names.
A Greater Return
Kingdom Rain now has a website that speaks for them. They also got some bonus benefits:
- More bang for the buck
The graphics we designed for the website were repurposed, such as for Kingdom Rain’s newsletter. When it’s time to develop other marketing materials, much of the work is already done.
- Focused vision
The process of developing content for the website clarified the message they take to presentations and support-raising meetings. The result is more effective communication and more donations.
- Integrated client management system
We integrated online donations, supporter contact information, and email/newsletter communications into the website. Kingdom Rain can efficiently manage their network in a single location, saving hours of administrative work.
Reflecting on their new website, Kingdom Rain said, “Accent Interactive organized our ideas into a work of art, and it was well worth every dollar invested.”
If you’re ready to benefit like they did, then contact us. Do you have a complex message that needs to be simplified? Does your marketing communication strategy need development and direction? Bring your challenges to us, and we’ll discover creative solutions that work for you.