When you’re browsing on Google or YouTube, you’ve probably seen those ubiquitous advertisements for various products and services. Could it be a worthwhile marketing strategy for your company?
What to Know About Google Ads
Here are some things to consider and how Accent Interactive can help.
- You can target a specific audience based on certain metrics.
Google displays your ad to people who might be interested in what your company offers. We can help you strategize who to target, based on criteria such as their location, demographics, search words, or topics of interest.
- You can choose from different kinds of ads.
For example, some ads are just words, and some ads have an image or video. Some ads are designed specifically for mobile devices. We can help you decide what type of ads are most effective for your company.
- You can customize the content.
As creative marketing professionals, we can help craft a compelling message or create a visual attention-grabber for those ads.
- You determine the budget.
You have control over how much you spend each month on Google Ads. We can advise you on how to get the best results for your budget.
- You only pay for real results.
Google will only charge you when the ad leads to results such as a click to your website or a call to your business.
- Your Google Ads need to be managed.
To see how effectively your ads are performing over time, it’s important to regularly review the results and make adjustments to keep improving them. We save you the time and hassle by doing that for you. We’ll schedule meetings with you to keep you updated and engaged with the process.
How Effective Are Google Ads?
You might be wondering, “Do Google Ads actually work?” Yes, they can be a fast, effective way to grow your business. In fact, statistics show that pay-per-click advertisements have a 200% ROI. Here are a few reasons why.
- Ads are high ranking in search results.
- Ads are visually interesting.
- Google uses artificial intelligence to find people who are most likely to click on the ads.
A Google Ads Client Success Story
One of our clients has been running a small business since 2002. He used to advertise his professional services through printed platforms, such as the Yellow pages directory book. Yes, they were popular back in the day—but not anymore.
Our client realized that he needed to invest in a digital marketing strategy instead. He noticed our creative marketing work for others in his industry. So, he came to Accent Interactive. First, we helped him design a stunning website. Then we helped him create and implement Google Ads to drive traffic to that website.
As this graph of real data shows, this client has seen a remarkable increase in the number of people clicking on his ads, going to his website, and calling his company. And we continue to refine the ad campaign strategy to keep improving the results even more.
Your Google Ads Guru
Google Ads can be a proactive way to help more potential customers find your company online. It’s like casting a targeted net to pull in more business from the vast ocean of the Internet. Get in touch with us, and we’ll help you develop a web marketing strategy to grow your business.