SEO: The Organic Strategy to Improve Google Ranking and Web Traffic

If you want your company’s website to be at the top of search engine results pages, without using paid advertising, then it’s all about SEO.

What to Know About Search Engine Optimization

The goal of search engine optimization (SEO) is to increase the quantity and quality of traffic to your website through organic search engine results. In other words, by implementing SEO best practices, you naturally get more people visiting your site, and the people who visit are more likely to fit the profile of your ideal customer.

SEO and Google Ads are both effective marketing strategies. They can be used simultaneously to help you attract even more people who are trying to find you online.

How is SEO Different from Google Ads?

Both SEO and Google Ads have the same goal: to boost your business by improving your site traffic. But the strategies vary. SEO and Google Ads each have their own advantages. The benefits of SEO? It is:

  1. Free: SEO is non-paid; Google Ads are a form of paid advertising, in which you pay per click.
  2. Organic: SEO provides natural search engine results; Google Ads are sponsored search engine results.
  3. Effective long-term: SEO endures after the strategy is implemented; Google Ads disappear immediately once the paid campaign ends.

SEO Improves Google Ranking

Google’s search algorithm uses more than 200 factors to rank websites. When someone does a Google search for a service or product that your company offers, how likely are they to find your website? Does it show up on page one or page twelve of the results?

SEO increases the likelihood of your website naturally showing up ahead of other competing websites in a prospective client’s Google search.

How Effective is Search Engine Optimization?

Statistics from 2021 show that:

  • The top five organic search results account for over 67% of all the clicks.
  • Only 0.78% of Google searchers click on results from the second page.
  • 70% of marketers say SEO is more effective than a pay-per-click strategy.
  • Updating and republishing old blog posts with new content and images can increase organic traffic by up to 106%.
  • Video is 50 times more likely to improve organic ranking than plain text alone.

How Accent Interactive Helps with SEO

So, how do you get your website to be at the top of search engine results pages? There are many ways that we help clients optimize their websites for search engines and for user experience.

For example, a few of our proven techniques include:

  • Keeping content fresh and relevant
    Search engines regularly crawl, index, and rank your content. This means that everything on your website (text, images, videos, links, etc.) is cataloged and evaluated. The newest, most relevant content gets the best ranking in search engine results. This is why we work with clients to regularly publish new blog posts, feature recent projects, or integrate multimedia, for example.
  • Optimizing keywords
    We’ll help you research which words and phrases people typically use when they want the kind of service or product you offer. For example, are they more apt to search for “moving company” or “movers”? Once we discover the keywords for your company, we’ll integrate them into your site.
  • Evaluating and refining SEO results
    We’ll review certain metrics that help us understand what’s happening with your site’s organic traffic over time. For example, we’ll look at how many users are finding your website and how much time they tend to spend on various pages. Based on the results, we’ll keep refining the SEO strategy to accomplish your business goals.

Client Success Story: A Moving Company Moves Up in Google Search Results

One of the clients we’ve helped with SEO is a moving company that is based in Maryland. After they asked us to design their website, they decided to be proactive and continue to invest in their website’s search engine results.

This graph shows how the SEO strategy has successfully been increasing overall site traffic, including organic search users.

The moving company also decided to target certain locations in Maryland where they want their business to increase. So, we have been creating webpages specifically for each location. This graph shows how site traffic has been increasing in a sampling of those target locations.

Not only has site traffic increased, but the search engine result ranking has also improved. For example, from 2019 to 2021, the average placement for Timonium, Towson, and Cockeysville moved up into the top two search results for relevant search terms in those locations.

Your SEO Strategist

SEO is a smart way to keep your website organically standing out from the competition when a prospective client searches for your services online.

If you’re interested in exploring an SEO strategy, then let us know. We’ll help you optimize your web content so you can grow your business.