Setting the World in Motion

TradeRoots Website for U.S. Chamber of Commerce

Well-chosen animation doesn’t distract: it focuses. So it is with the site Accent designed for the U.S. Chamber of Commerce to publicize TradeRoots, an international trade program.

When the client decided it wanted to focus visitors’ attention on three main ideas, we created three visual focal points using animated graphics.

  • Colorful globes use subtle motion to attract readers’ attention
  • Patriotic design reflects company’s values and priorities and the project’s international scope

This site was developed in collaboration with Mind Over Machines.