Go Big or Go Homeland Security
Intelligent RF Solutions (iRF) wanted to make a big impression at an upcoming industry trade show in Washington DC. They design custom signal intelligence products for military and other government agencies, including Homeland Security, CIA, and FBI. iRF needed to attract potential clients to their booth, even from across the exhibit hall. So they came to us with a large-scale design challenge—visually promote their services using a display that is over 10 feet tall.
Near and Far
When designing for such a large scale, we considered what would deliver the strongest visual impact, both from up close and at a distance. The towering banner had to draw people in, to make them feel like they’re experiencing what iRF can offer in a larger-than-life way. So we incorporated images that could capture attention from afar, and were meaningful enough to facilitate marketing conversations at the booth.
Hone in on the Drone
A central part of our design is a massive drone. Zooming across the whole width of the backdrop, this recognizable technology attracts industry partners who are curious about the latest surveillance equipment. They gravitate to the booth, where they are surrounded by a blue expanse, as if flying with the drone. The result is a perfect environment for discovering the benefits of working with iRF.
Expansive Display, Specific Features
Other aspects of the design illustrate iRF’s message in a simple, cohesive way that is also visually appealing. The range of blues merged throughout the banner weaves an integrated experience from soaring in space to landing on the coast. Pairing the drone with a satellite emphasizes iRF’s specialty in communications. The design incorporates a container for the SMART Technology logo, providing a visual reference for promoting their modular approach.
Upscale Design, Modest Budget
Creating a banner this huge can get expensive, especially when purchasing images at very high resolution. A single photo could cost $500 or more. Using professional design techniques we were able to minimize the cost of stock photography and still maximize the visual impact of the design.
IMAX in Print
If you want to make a lasting impression with your display materials, it pays to partner with professionals. Our creative marketing team understands the unique challenges of handling large, high resolution files and designing within a budget. Getting a custom design with high-impact images means you’ll make a good first impression even from across the room.
Update: The trade show was in December. We are looking forward to getting some good photos of this soon.