Her pictures were worth a thousand wows. As a photographer, Cricket had captured the earthiness of Africa and the emotions of its people. And with those photos, she hoped to show the compelling needs in that majestic land. How could these photo gems best promote her cause? The way we incorporated them into their website reveals a marketing lesson for us all.
Cricket and her husband John founded a non-profit ministry called God’s Economy in 2002. They partner with organizations in Africa and the United States to bring hope and life to the poorest of the poor. Their philosophy is that in God’s Economy, everyone matters. And they want that message to reach potential supporters for their mission.
Montage for African Ministry
When God’s Economy came to us, they had an old website with outdated content. Cricket’s photos were displayed simply as a slider on the homepage.
They needed a website that demonstrated their value of individual care. And they needed their photos to reach their fullest potential, so they could tell the story of the people they’re helping.
With our artist’s eye and personal touch, we stylized the photos with detailed attention. We enhanced their rich tones for warmth. We added texture for dimension. Then we combined them into a captivating montage. The result is a visually stunning website that showcases God’s Economy’s vision: that the world is a majestic, broken place in need of redemption.
The new website helps God’s Economy communicate their mission with heart. It shows that they care about what they do at every level, from their website design to providing education for African girls.
Be Yourself: Your Strengths Will Shine
“Often when people set out to market their company,” says Ken Kinard, “they think they have to appear better than they really are. But we find that the best marketing leverages the strengths you already have. Good marketing starts with tapping into your core beliefs, the reason you are serving the market, and the uniqueness you already possess.”
Whether you come to us with words, images, or ideas, we figure out how to leverage your assets to communicate your mission. We help you put your best work forward, to work the best for you. That’s how creativity means business.