MNS Group, a managed IT service provider, has been a courageous adventurer in the land of creative marketing. They’ve scouted out different opportunities to convey their message in unique ways. And we’ve tried to be their “fairy godmother” to make their ideas reality.
We’ve seen how one successful creative marketing concept can lead to another one, like what recently happened for MNS. We turned an action figure illustration for a blog post into a baseball mascot’s costume for a promotional video.
Starts with an Illustration
A few months ago, MNS asked us to illustrate an armored man in action for them, to be used for a blog post on network security. We created a character, dubbed Security Man, and his attacker. The pieces of armor on Security Man represent various layers of network security MNS suggests for their clients. This metaphor for protecting a computer network became a launch pad for another creative marketing presentation.
Opportunity Comes Knocking
As a sponsor for Ripken Baseball, MNS Group had a great marketing opportunity—they could get a short video to be shown on the big screen at Ripken Stadium. How could they use what they already had and adapt it for a video at a baseball stadium?
Collaborating as creatives with MNS, we brainstormed ideas. We decided to use the IronBirds’ lovable mascot, Ferrous, to act as Security Man in a video shoot the following week. This meant we had a few days to create a suit of armor for Ferrous to wear and wield.
Creating a Mascot’s Costume
How could we turn an illustrated suit of armor for a human into an actual costume for an oversized bird? For one, we needed to make sure it would fit the mascot’s exaggerated features. We also needed to make sure it was functional. Ferrous would be running around the bases wearing the armor, so it needed to be lightweight and secure. And of course, we also wanted it to look professionally produced. Our design process and material selection took all this into account. Here’s a video to show how we did it.
This breastplate for Ferrous is lightweight, flexible, and stays on even when he runs.
We created the helmet to fit snugly around Ferrous’ head, even allowing his crest feather to stick through.
A sturdy shield helps Ferrous ward off attackers.
A sword completes the Security Man costume.
When we delivered the mascot’s costume to MNS Group, they loved it. Their response—“Awesome!”
Taking Creative Risks
It can be risky coming up with new ideas to promote your business. We were asking questions like, “Can the illustration function as a mascot’s costume?” and “Can the video deliver this message?” Kudos to MNS Group for standing out in a crowd and putting their trust in our team and the Ripken Baseball performers and producers.
MNS has already seen the rewards of investing into special marketing messages. Their Security Man illustration was repurposed to resonate with baseball fans. MNS has developed a consistent branded message both online and on the sports field.
Our creative process helped MNS maximize the potential for their marketing video opportunity by using the illustrated concept they already had. Are you ready to try something new and fun? With professional creatives by your side, you can be courageous and pioneering to make your message memorable.
We’re ready to take on any challenge to help your business succeed. Whether it means illustrating or designing mascot costumes or creating something else yet to be dreamed of, our team will collaborate with you to make it happen. Contact us, and let’s embark on a creative marketing adventure together.