Display Banner “Rains” People In

As a nonprofit, Kingdom Rain relies on supporters to accomplish their mission—training Christian leaders in remote areas of the world. Setting up display booths at conferences can be a great opportunity to promote their ministry. But with all the other organizations that also vie for people’s attention, how could Kingdom Rain stand out?

Kingdom Rain had already seen success in the website and print materials we had created for them, so they came to us for their display banner. Our creative challenge was to design a banner that would draw people in for a closer look, demonstrate Kingdom Rain’s mission, and develop a consistent marketing brand for them.

Kingdom Rain Banner

The Banner Beckons

The 80” tall banner piques interest from afar with captivating design elements. Once you’re up close, your eye flows down the banner like rain. We achieved this through using:

  • Geometric shapes at descending angles
  • Rain drops falling down the banner
  • Sophisticated images (alternating between color and monochrome)
  • Dramatic contrasts between light and dark

Result: The banner attracts attention from a distance, draws people to the booth, and keeps them interested from close up.

Message at a Glance

We wanted to communicate the essence of Kingdom Rain’s mission with the fewest number of words. At first glance, you can tell Kingdom Rain serves outside of North America.

  • The header reflects Middle Eastern shapes
  • The photos show cultural diversity
  • The background image is a subtle world map
  • The words are concise, from the tagline at top to the blocks of simple content along the sides

Result: The message is suited to the medium of the banner, which is meant to visually show what the organization is about. This gives Kingdom Rain opportunities to talk with people who are interested in learning more.

Consistent Branding

To create a consistent marketing brand for Kingdom Rain, we repurposed some of the photos and design elements from their website and brochures.

Result: If people see Kingdom Rain’s display banner, look at their printed materials, and visit their website, they get a consistent experience that builds trust and increases the likelihood of them engaging more.

Increased Booth Traffic

Kingdom Rain loved their banner and were excited to have it at their booth. “I’ve been to a lot of conferences in my lifetime and seen a lot of banners,” said the founder of Kingdom Rain. “This is the best banner I’ve ever seen.”

If you want to attract potential clients or supporters at a conference, then it starts with having alluring display materials. We’ll help you design whatever you need to get people interested in your work.

Modern Makeover for a Dentist Support Website

If you wanted to makeover your personal appearance, what would you do? Maybe you’d get an edgy new haircut, or buy a fashion statement outfit. Same you, new look. Sure to turn heads.

If you wanted to update your website’s appearance, what would you do? That was the question for The Dentist Well-Being Committee. They offer support for dentists and their families who are dealing with personal problems. However, their original website wasn’t catering to today’s dentists. The pages were crammed with text, and the website wasn’t mobile-friendly.

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The original website’s homepage

So they came to us for a fresh style. With some simple design changes, we modernized the whole website. Here’s how we worked our makeover magic.

Breathing Space

The target audience for this website is seeking a safe place for support. So we wanted the design to be as tranquil as the ocean scene on the homepage. The new website has plenty of white space.

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The new website’s homepage

Result: Incorporating breathing room in the design encourages people to linger on the site and engage with it.

Content Re-layout

We re-arranged the content for a clean, simple look. We also treated featured content with special effects to capture interest.

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Result: The webpages are easier to navigate. Instead of being overwhelmed with too much content, people know where to look.

Modern Fonts

We chose a streamlined font and a larger text size. We also selected the typography based on the content. For example, the testimonials look like they’re handwritten.

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Result: The text is more relatable and is easier on the eyes. People are more likely to read it—without having to squint.

Mobile Responsive

We configured the website for easy viewing on any mobile device.

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Result: On-the-go people are more likely to use the website. It’s convenient to access from anywhere, not just a desktop.

A Shining Example

As indicated by their logo, The Dentist Well-Being Committee wants to be a light in the dark. Now with their updated website they can shine all the brighter to serve their dentists.

Think about your company’s website. How could it be more relatable? What could be freshened up to attract today’s audience? If you’re ready to re-imagine the possibilities, then contact us. We’ll help you find that perfect new look for your website.

Professionally Cheesy: Website for Game Show Company

Dave Ricklin certainly knows how to ham it up for his game show business. He goes by the name “Whip Cheesy.” With a background in radio and television and a passion for game shows, Whip Cheesy started his own traveling game show company called The Original Game Show Live!

Whip Cheesy needed a website that shimmered with all the glitz and glam of the show biz. Think Bob Barker. Imagine Vegas. That’s the effect we wanted.

“It’s not every day you get asked to design something that’s hokey for the sake of it!” said Chris, our multimedia artist. How could we design a cost-effective website that was intentionally over-the-top and yet still sophisticated?

Camera!

We decided to start with a photo shoot of the game show host himself, with all his ham and cheese. Whip Cheesy’s Cheshire grin and animated facial expressions said it all.

To play up the energy even more, we enhanced the photos through visual effects, making them bold and colorful.

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We placed his iconic “Vegas” photo on front and center stage. When prospective contestants see Whip Cheesy’s dynamic personality at the top of the homepage, they know they’re in for a good time!

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Lights!

We wanted to put the host in the spotlight and design the website with some bling. Flashy lights did the trick. Both Whip Cheesy’s image and the web pages are framed with attention-grabbing lights, bringing the theatrical feel to life. The whole website shines with promise of fun and excitement to draw in customers.

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Action!

If the hammed up photos and glimmering lights weren’t promotional enough, we also wanted website users to actually feel like they were on a game show. To create that experience, we incorporated several interactive elements throughout the site:

  • Click around and you’ll hear a game show like “ding!”
  • Roll over the menu and you’ll feel like you’re spinning a 3D block
  • Hover over the Game options to see what’s revealed behind the squares

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Just by exploring the website, you’ll already feel like a winning contestant!

Game On

Now Whip Cheesy has a website that reflects the larger-than-life personality of his game show company. By giving prospective clients a thrilling website experience, it’s a sure way to win more business!

We know not all business is fun and games, but there’s no need to let marketing challenges be a drag. Our professional team of creatives is available to collaborate with you. We want to see you smile as brightly as Whip Cheesy!

Creative Marketing Journey: From Illustration to Costume Design

MNS Group, a managed IT service provider, has been a courageous adventurer in the land of creative marketing. They’ve scouted out different opportunities to convey their message in unique ways. And we’ve tried to be their “fairy godmother” to make their ideas reality.

We’ve seen how one successful creative marketing concept can lead to another one, like what recently happened for MNS. We turned an action figure illustration for a blog post into a baseball mascot’s costume for a promotional video.

SecurityMan-MNS

Starts with an Illustration

A few months ago, MNS asked us to illustrate an armored man in action for them, to be used for a blog post on network security. We created a character, dubbed Security Man, and his attacker. The pieces of armor on Security Man represent various layers of network security MNS suggests for their clients. This metaphor for protecting a computer network became a launch pad for another creative marketing presentation.

Opportunity Comes Knocking

As a sponsor for Ripken Baseball, MNS Group had a great marketing opportunity—they could get a short video to be shown on the big screen at Ripken Stadium. How could they use what they already had and adapt it for a video at a baseball stadium?

Collaborating as creatives with MNS, we brainstormed ideas. We decided to use the IronBirds’ lovable mascot, Ferrous, to act as Security Man in a video shoot the following week. This meant we had a few days to create a suit of armor for Ferrous to wear and wield.

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Creating a Mascot’s Costume

How could we turn an illustrated suit of armor for a human into an actual costume for an oversized bird? For one, we needed to make sure it would fit the mascot’s exaggerated features. We also needed to make sure it was functional. Ferrous would be running around the bases wearing the armor, so it needed to be lightweight and secure. And of course, we also wanted it to look professionally produced. Our design process and material selection took all this into account. Here’s a video to show how we did it.

Breastplate

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This breastplate for Ferrous is lightweight, flexible, and stays on even when he runs.

Helmet

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We created the helmet to fit snugly around Ferrous’ head, even allowing his crest feather to stick through.

Shield

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A sturdy shield helps Ferrous ward off attackers.

Sword

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A sword completes the Security Man costume.

When we delivered the mascot’s costume to MNS Group, they loved it. Their response—“Awesome!”

Taking Creative Risks

It can be risky coming up with new ideas to promote your business. We were asking questions like, “Can the illustration function as a mascot’s costume?” and “Can the video deliver this message?” Kudos to MNS Group for standing out in a crowd and putting their trust in our team and the Ripken Baseball performers and producers.

MNS has already seen the rewards of investing into special marketing messages. Their Security Man illustration was repurposed to resonate with baseball fans. MNS has developed a consistent branded message both online and on the sports field.

Get Noticed

Our creative process helped MNS maximize the potential for their marketing video opportunity by using the illustrated concept they already had. Are you ready to try something new and fun? With professional creatives by your side, you can be courageous and pioneering to make your message memorable.

We’re ready to take on any challenge to help your business succeed. Whether it means illustrating or designing mascot costumes or creating something else yet to be dreamed of, our team will collaborate with you to make it happen. Contact us, and let’s embark on a creative marketing adventure together.

Where Comics Means Business

MNS Group, an IT service provider, wanted to help computer users create stronger, more memorable passwords. And they wanted to communicate in a fresh, creative way. Inspired by a comic they saw, they decided to create their own version. We helped them develop this bold graphic with a new style.

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Creating the Comic Look

One challenge was to create a 3D appearance in a 2D plane. Our multimedia artist Chris explained how he achieved this effect. “I used different weights of stroke. The greater the variance in stroke weights, the greater the perceived depth.”

Another challenge was matching the character’s facial expression with his thoughts. “I wanted you to see what the guy was thinking even without the thought bubble,” said Chris. He drew and tweaked the character’s face to capture just the right emotion.

Super Effects

People are hopefully more likely to change their password after reading the comic, as compared to just reading an article. The comic is a powerful medium because of these advantages:

  • Clearly depicts contrast
    At a glimpse you can compare common practice with better practice.
  • Memorable
    The strong message sticks with you.
  • Information dense
    The graphic concisely shows a lot of information in a small amount of space.
  • It is the message
    It’s a visual to help people visualize their passwords.
  • Entertaining
    It’s appealing because it’s fun and interesting.
  • Shareable
    It stands alone as a shareable resource for social media.

Illustrate the Message

Think about your own business. What important marketing messages could you communicate in a special way? Creating something iconic that is shareable, educational, and entertaining will help your message really stand out.

If you are trying to make a bigger impact with your marketing, let’s connect. We can show you how creativity means business.

Cleared for Take-Off

Kingdom Rain is a nonprofit focused on training Christian leaders in remote areas of the world. They came to us ready to expand, planning to double their budget in the next two years. But we faced two creative challenges:

  1. Lots of information that needed to be organized and synthesized
  2. Security concerns that limited our use of specific names and places

A Conversation-Inspired Structure

How could we effectively arrange the content to tell Kingdom Rain’s message? It was the founder’s conversation style that inspired us. We wanted people to feel like he was talking with them through the website. After listening to his conversations with supporters, we noticed that his flow really worked: their strategy, people they serve, and the impact they are making in Asia.

Homepage screenshot

Full Story, Fewest Words

Often less is more. We took all of Kingdom Rain’s content and condensed the essence into powerful, summary statements. And we limited the content to just a few pages, titled by a single word. The result? It’s so concise that people might actually read it.

Stock-Specific

It’s usually more powerful to show than tell. But in this case, security issues prevented us from showing many things. How could we effectively use generic images to do the trick? By carefully selecting the right stock photos of ethnic people, world maps, and rugged landscapes, we helped users experience the ministry without revealing specific places and names.

Vision screenshot

A Greater Return

Kingdom Rain now has a website that speaks for them. They also got some bonus benefits:

  • More bang for the buck
    The graphics we designed for the website were repurposed, such as for Kingdom Rain’s newsletter. When it’s time to develop other marketing materials, much of the work is already done.
  • Focused vision
    The process of developing content for the website clarified the message they take to presentations and support-raising meetings. The result is more effective communication and more donations.
  • Integrated client management system
    We integrated online donations, supporter contact information, and email/newsletter communications into the website. Kingdom Rain can efficiently manage their network in a single location, saving hours of administrative work.

Your Turn

Reflecting on their new website, Kingdom Rain said, “Accent Interactive organized our ideas into a work of art, and it was well worth every dollar invested.”

If you’re ready to benefit like they did, then contact us. Do you have a complex message that needs to be simplified? Does your marketing communication strategy need development and direction? Bring your challenges to us, and we’ll discover creative solutions that work for you.

How Secure is Your Website?

It used to be that only e-commerce websites were concerned about security. Not anymore. Now there is a push—especially from Google—for everyone to get SSL certificates.

No More Excuses

  1. “It’s too expensive.”
    The cost of an SSL has come down in the last few years. We’ve been installing certificates in under 4 hours for most websites.
  2. “It will slow down the browsing experience for users.”
    Due to recent improvements, speed is no longer an issue. This is good news for web publishers who care about security.

Security for Everyone

All companies should install SSL certificates on their websites. Here’s why:

  1. Improves Google search engine ranking
    Google now considers security a factor in your search engine ranking. If you rank the same as other websites, then security level is going to be the deciding factor.
  2. Let’s people know your website is secure
    Here’s how they can tell:

    • HTTP becomes HTTPS
    • Green padlock icon indicates secure connection between the browser and host website
      Secure website connection
  3. Shows that you care about your users
    If prospective or current clients visit your website, they’ll see that you want to protect them and have their best interests in mind.
  4. Demonstrates you have a modern approach to technology
    Eventually, adding security to websites will be the new default. By adding security to your website now, you’ll stay up-to-date on technology developments.

We’re Your Help Center

How do you know which level of security to choose? Which SSL certificate is best for your website and situation? If the world of encryption and website security seems complicated and confusing, we’re here to advise. Contact us, and we’ll take care of the technical installation process for you. Then you—and your website—can rest secure.

Planting Home Roots: Real Estate Website

There’s a new real estate brokerage in town. Professional Realtors Chris Streett and Tim Hopkins joined forces to start a company called Streett Hopkins Real Estate. But before they opened their doors for business in Bel Air, Maryland, they came to us for a custom website. These local guys wanted to emphasize their deep Maryland heritage, their wealth of experience, and their intent to be a full-service company. Our job was to create “curb appeal” online for all they have to offer.

Old Roots, New Branches

When it comes to real estate, you have to know the lay of the land. Both Tim and Chris can trace their Maryland ancestors several generations back. They wanted their clients to know that they have strong roots in Harford County and the surrounding area, and they can help others develop their own roots here too. The Streett Hopkins tree logo illustrates this idea. So we decided to plant their logo on top of a homepage slider that showcases beautiful Maryland scenes. And to ground the homepage we created an “Our Heritage” section linking directly to their history. This shows clients at first glance where Streett Hopkins calls home.

Streett Hopkins homepage

Been Around the Block

Although the company itself is new, Chris and Tim are certainly not greenhorns in their field. We wanted clients to see how professional, experienced, and well-connected these Realtors are.

Here are some ways we highlighted their expertise:

  1. List of distinctives
    We listed their qualifications in sections throughout the website called “Why Choose Us?” Leaves demarcate each bulleted list item, further developing their tree theme.
    Why Choose Us
  2. Proof of success
    A gallery of photos with addresses and sold prices shows how Chris and Tim have been successful with a variety of property transactions.
    Residential Past Sales Commercial Past Sales
  3. Testimonials
    Nothing is more genuine than the complimentary words straight from a client’s mouth.
    Testimonials
  4. Helpful resources
    Clients can easily access blog posts on various topics of interest in the sidebar. Buyers can also search directly within the website for available properties with the multiple list service (MLS) plug-in we installed.
    Blog

Take Your Pick

Streett Hopkins wants to be a one-stop shop for all your real estate needs, whether you’re in residential or commercial, a buyer or a seller, a landlord or a tenant. To organize the content for all those areas, we decided to categorize first by residential or commercial. Then we created sub-categories for buyers or sellers. On the homepage we also listed out various services that link to more details. With this information architecture, website users can easily navigate within the wide range of offerings to their particular interest.

Home Page

We also provided photography services for the website.

About Us

A New Leaf

Whether you’re just starting out or you’ve been around for decades, discover how a fresh website can sprout business for you. Let’s leave it to the Realtors to sell your house. Leave it to us to market your company.

Big and Tall: Display Booth for Trade Show

Go Big or Go Homeland Security

Intelligent RF Solutions (iRF) wanted to make a big impression at an upcoming industry trade show in Washington DC. They design custom signal intelligence products for military and other government agencies, including Homeland Security, CIA, and FBI. iRF needed to attract potential clients to their booth, even from across the exhibit hall. So they came to us with a large-scale design challenge—visually promote their services using a display that is over 10 feet tall.

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Near and Far

When designing for such a large scale, we considered what would deliver the strongest visual impact, both from up close and at a distance. The towering banner had to draw people in, to make them feel like they’re experiencing what iRF can offer in a larger-than-life way. So we incorporated images that could capture attention from afar, and were meaningful enough to facilitate marketing conversations at the booth.

Hone in on the Drone

A central part of our design is a massive drone. Zooming across the whole width of the backdrop, this recognizable technology attracts industry partners who are curious about the latest surveillance equipment. They gravitate to the booth, where they are surrounded by a blue expanse, as if flying with the drone. The result is a perfect environment for discovering the benefits of working with iRF.

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Expansive Display, Specific Features

Other aspects of the design illustrate iRF’s message in a simple, cohesive way that is also visually appealing. The range of blues merged throughout the banner weaves an integrated experience from soaring in space to landing on the coast. Pairing the drone with a satellite emphasizes iRF’s specialty in communications. The design incorporates a container for the SMART Technology logo, providing a visual reference for promoting their modular approach.

Upscale Design, Modest Budget

Creating a banner this huge can get expensive, especially when purchasing images at very high resolution. A single photo could cost $500 or more. Using professional design techniques we were able to minimize the cost of stock photography and still maximize the visual impact of the design.

IMAX in Print

If you want to make a lasting impression with your display materials, it pays to partner with professionals. Our creative marketing team understands the unique challenges of handling large, high resolution files and designing within a budget. Getting a custom design with high-impact images means you’ll make a good first impression even from across the room.

Update: The trade show was in December. We are looking forward to getting some good photos of this soon.

Kindling More Business: Website for a Fire Protection Company

Advanced Fire Protection Systems (AFPS) wanted a website they could get fired up about. They didn’t want to settle for the lackluster, made-from-template kind of websites their competitors used. So they came to us for a distinct website that captured their unique services and experiences as life safety system experts. Our challenge was to demonstrate their complete range of services and attract the customers that would benefit from a one-stop shop.

Full-Service Company

Most of AFPS’ competitors are not full-service. For example, they might only focus on the electrical part of fire alarm installation. Or they subcontract a lot of the project. In contrast, AFPS performs most of the work themselves as general contractors. This distinctive enables them to offer customers higher quality work for less time, money, and administrative overhead than their competitors.

Services at a Glance

AFPS offers at least 8 different services as a single source company. To highlight the variety, we created a homepage slider with an illustration for each of the high profile services. This gives customers a quick glance at how AFPS can help.

AFPS slider

Hometown Pros

Unlike many of their competitors, AFPS has deep roots in the area. The founder is a well-established technician with over 30 years of experience. Their certified staff can handle large-scope projects without needing to outsource. We emphasized their expertise with local landmark projects featured on the homepage.

AFPS projects

Interesting and Informative

Installing life safety systems is serious work, but we also wanted to add in a little fun. A “Did You Know?” section adds some human interest to the website. And customers can even learn about different kinds of fire extinguishers. AFPS doesn’t just train their team—they also educate the public.

AFPS Fun facts 2

Let the Words Flow

When it comes to content development strategy, every client is unique. Some want to create a first draft themselves, and ask us to edit for publication. Others know what they want to say, but feel more comfortable talking than writing. For AFPS, we started with conversations about their work. Our probing questions prompted enough ideas for us to write a first draft—and it fueled the content that emerged on the website.

Fan the Business Flame

While AFPS works hard to prevent fires, their new website is stoking up their business. If you want innovative marketing solutions for your company, then discover what our creativity can spark.